Digital Marketing / SEO (Full Course) Training/Course by Experts
Our Training Process
Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration
- Introduction – Digital Marketing
- Introduction - Search Engine Optimization
- Caching, Crawling & Indexing
- Google / Yahoo / Bing Algorithms
- Competitor Website Analysis
- Domain Name Registration
- Basics of Server Configurations & Settings
- File Names / Directories / Sub Domains
- HTML5 Tags
- CSS, Bootstrap (Mobile Friendly) Style Sheets
- Website Designing using Templates
- Basics of Canva
- Basics of Photoshop
- Blogger, WordPress
- Meta Tags, Title Tags, Head Tags, Fav icon
- Page Layout, Content Optimization
- Working of Robots.txt, Do-Follow Links
- Internal / External Linking
- Image Optimization
- YouTube Video Integration
- Google Map Integration on Webpages
- Google My Business (Google Local Seo)
- Social Media Plugins
- Keyword Analysis / New Trends
- Google Search Operators
- Google Webmaster Tools
- Google Analytics
- Google Copyrights Verisign
- Payment Gateways
- Interactive / Dynamic Websites
- Live Chat Integrations on Websites
- Whatsapp Integrations on Websites
- Breadcrumbs using Schema.org
- W3 Standard HTML Validation
- 404, 403 Error Checking
- Plagiarism / Grammar / Spelling Checking
- URL Redirection / htaccess / Seo Friendly URL
- RSS Feeds, XML Sitemap
- On Page SEO Tools
- Web Hosting (FTP)
- What is Social Media?
- Understanding the existing Social Media paradigms & psychology
- How social media marketing is different than others
- Forms of Internet marketing
Facebook marketing
- Understanding Facebook marketing
- Practical session 1
- Creating Facebook page
- Uploading contacts for invitation
- Exercise on fan page wall posting
- engagement
- Facebook advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Understanding Facebook best practices
- Creating Facebook advertising campaign
- Targeting in ad campaign
- Payment module- CPC vs CPM vs CPA
- Setting up conversion tracking
- Using power editor tool for adv.
- Advanced Facebook advertising using tools
Linkedin Marketing
- What is LinkedIn?
- Understanding LinkedIn
- Company profile vs Individual profiles
- Understanding Linkedin groups
- How to do marketing on LinkedIn groups
- Linkedin advertising & it’s best practices
- Increasing ROI from LinkedIn ads
- Linkedin publishing
- Company pages
- Adv on linkedIn
- Display vs text
Twitter Marketing
- Understanding Twitter
- Tools to listen & measure Influence on Twitter
- How to do marketing on Twitter
- Black hat techniques of twitter marketing
- Advertising on Twitter
- Creating campaigns
- Types of ads
- Tools for twitter marketing
- Twitter Advertising
- Twitter Cards
Video Marketing
- Understanding Video Campaign
- Creating 1st Video Campaign
- Importance of video marketing
- Benefits of video marketing
- Using youtube for business
- Developing youtube video marketing Strategy
- Bringing visitors from youtube videos to your website
- Creating Video ADgroups
- Targeting Options
- Understanding Bid Strategy
Email marketing overview
- Introduction to Advanced Email Marketing
- Fundamentals of Email Marketing
- Email Best Practices and Myths
- Bulk Email concept
- Things you can do with Emails
Elements of marketing emails
- Advantages of the different text formats (HTML or Plain Text)
- Permissions & E-permissions
- Frequency & Ethics of Newsletters
- Defining your Goals
- Email Marketing Strategies
Email Marketing Tools and Software
- Email Software and Tools
- Email Software Analysis
- Selecting Email Software
- Importing Email Lists
- Practical on 3 Software for Lists
- Custom Fields
- Double Opt-IN
- Lead or Contact Fields
- Content First
- Sending Email Campaign
- Sending HTML Email Campaign
- Sending Mobile Responsive Email
- Email Open Rate
- Email Click Through Rate
- Email A/B Testing
- Variant Case Study
- Segmentation Strategy
- List Segmentation and Campaign
Email Marketing Templates
Introduction to Paid Advertising
- What is Paid advertising
- Benefits of Paid advertising
- Business objectives in paid ads
- Branding Campaign
- Direct marketing campaign
- Paid advertising channels
- Paid Bidding Strategies
- Premium Ad Networks
Introduction to Google Ads(PPC)
- Overview of Google Ads
- Account Setup
- Billing Methods
- Old Version vs. New version
- Google Ads Interface Tour
- Basic Google ads Terminology
- Recent updates in Google Ads
- Account structure in Google Ads
- Account Limits
PPC(Pay Per Click Campaign)
- Types of Campaigns
- Defining the objective of the campaign
- Location Targeting
- Language Settings
- Google Partners
- Bidding Strategies
- Defining the Budget
- Ad Scheduling
- Ad delivery and Ad Rotation
AdGroups and Keywords Setup
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
- Creating a Plan with Estimations
- Adding Keywords to Ad Groups
Ad Formats and Guidelines
- Types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ad
- Elements of Effective Ads
- Writing the Ad Copy
- Final URL of Ad
- URL Options
- Mobile URL Option
- Best and Worst Ads Examples
- Google Ads Guidelines
- Copyrights & Trademark Guidelines
Google Ads Auction and Bidding
- What is Ads Auction
- What is Ad Rank
- What is Quality Score
- How to improve Quality Score
- Improving Ad Relevance
- Improving Landing Page Experience
- Improving the CTR
- What is Actual CPC?
- How QS affects the Cost?
- Types of CPC’s
- Bidding Strategies
- Auction Insights Tool
Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
Conversion Tracking
- What is Conversion
- Types of Conversions
- Website Conversion
- App Conversion
- Call Conversion
- Offline Conversions
- Implementation Conversion Tracking
- Practical Case Study
- Analyzing Conversion Reports
- ROI Calculation
Campaign Reports Analysis
- Key Performance Indicators (KPIs)
- Different Levels of Data Analysis
- Segmenting Data
- Filtering Data
- Column Customization
- Search Terms Report
- Auction Insights Report
- Keyword Reports
- Automated Rules
- Dimensions Report
Display Ads Campaign
- What is Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Conversion Tracking
- Gmail Ads
- Creating a Gmail Ads Campaign
Remarketing Campaign
- What is Remarketing
- How to build audience list
- Types of Remarketing Audience
- Website audience
- App Audience
- Customer List
- Custom Remarketing List
- Create a Remarketing Campaign
- Remarketing Ads
- Conversion Tracking
- Common troubleshooting issues.
- Measuring Results of Campaign
Video Marketing with YouTube
- Why video marketing?
- Setting a Video Campaign
- The objective of Video marketing
- Instream Ads
- Discovery Ads
- YouTube Targeting options
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Remarketing Lists on YouTube
- Reporting and Analysis
Shopping Ads Campaign
- What are Shopping ads
- Shopping Campaign Setup
- Google Merchant Centre
- Datafeed Setup
- Types of Datafeed
- Datafeed Properties
- Adgroups and Product groups
- Bidding strategies
- Reporting and Analysis
Mobile Marketing Campaign
- Why Mobile marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Formats
- Conversion Tracking
- Reports
Google Ads Tools
- Opportunities Tool
- Account Access Levels
- Change History Tool
- PPC Manager Account (My Client Center)
- Google Ads Editor
- Google Scripts
- Business Manager
- Account Linking
Section 1: Video Editing for YouTube using Canva
- Video Mixing
- Audio Mixing
- Animations
- Text Settings
- Speed Settings
- Searching Videos
Section 2: Thumb Image Settings using Canva
- Making Thumb Images
- Making Cover Photos
- Logo
- Posters
- Searching Images/Designs
Section 3: YouTube Channel Settings
- Channel Name & URL
- Default Values
- Tags
- Cover Photo
Section 4: YouTube Video Settings
- Video Title, Description & Tags
- Upload Video
- Live Broadcasting
- Video Settings
Section 5: Introduction to YouTube and video marketing
- Evolution of YouTube
- The power of online video
- Why YouTube SEO is important
- Keeping up with YouTube algorithm changes
Section 6: Producing a Video Content Strategy
- Content creation planning & strategy
- Producing a content calendar
- Identifying content trends
- What makes content “Shareable”?
Section 7: Publishing Videos and YouTube SEO
- Video title optimization
- Video description optimization
- Video Tags
- Video thumbnails
Section 8: Content Curation Techniques for Higher Engagement
- The power of playlisting
- Optimizing archive and library content
- Passive content curation
Section 9: Content Distribution and Promotion
- Other content distribution platforms
- Paid vs unpaid promotion
Section 10: Passive & Active Cross-promotion
- What is cross-promotion?
- What is collaboration?
- Active cross-promotion techniques
- Passive cross-promotion techniques
Section 11: Understanding YouTube data & analytics
- Basics of YouTube Analytics
- What is watch-time & why is it so important?
- Understanding your audience via YouTube Analytics
- Key metrics to track
Domain Name Registration
- Search Domains
- Top Level Domains (TLD)
- Country wise domains
- Domain name registrations
- Sub Domains
Web Server Settings
- How to Choose Web server?
- Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
- Basics of Web Server Control Panel
- DNS Settings
- Web Server Performance
- Add on Primary Domains
- Create sub domains
FTP Software Installations
- FTP Software
- FTP Software Installation
- FTP Configuration
- How to use FTP Software
- Upload / Download files using FTP Software
OFF Page SEO (Link Building Techniques)
- Introduction - Off Page SEO
- Why we need Off Page SEO?
- How to do Off Page SEO Successfully?
- Off Page SEO - Factors
- Best Off Page SEO Strategies
- Different Type of Links
- Link Placing
- Authority (DA & PA)
- Content Marketing
- Link Building in Social Media (Facebook, Instagram, Twitter etc)
- Influencer Marketing
- Guest Posting / Reviews
- Google My Business (GMP) Local SEO
- What is Branding
- On Page SEO v/s OFF Page SEO
- Article Submission
- Forum Submission
- Quora Posting
- Social Bookmarking
- Link Building on Tumblr
- Link Building on Pinterest
- Reddit Link Building Techniques
- CrunchBase Link Building Techniques
- Youtube Video Marketing
- Online Press Release
- Directory Submission
- Classified Listings
- Search Engine Submission
- Pinging
- Blogging on Blogger.com, Wordpress.com etc
- Off Page SEO Tools
- Social Media Analytics
- Since 2001, Making IT Experts by Experts
- Duration: 80 Hours (Vary as per your skill)
- Course Fees
- Individual Live Classes (1:1)
- Batch Classes @ Low Fees
- Training on Your Time, Any Where
- Access to Recorded Videos
- Practical Internship on Projects
- 100% Placement Support by our jobsNEAR.in
- Training/Internship Certificate
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Course Highlights
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Since 2001, We provide digital marketing (SEO) full courses in Glasgow with real time internships on web design, wordpress, on page seo, off page seo, facebook marketing, sem, youtube, google ads, email marketing, search engine positions, seo tools, google business (map) listings, webmaster tools, directory listings, content writing. .
